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7 Triggers to Yes

7 Triggers to Yes: The New Science Behind Influencing People's Decisions

Author : Granger, Russell H.

Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more
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  • Author:
  • Granger, Russell H.
  • ISBN:
  • 0071544372
  • isbn-13
  • 9780071544375
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-01-2008
  • SKU
  • 9780071544375
  • Number of Units
  • 01
  • Pages:
  • 240