• العربية

About Face

About Face: The Secrets of Emotionally Effective Advertising

Author : Hill, Dan

Shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, this title demonstrates
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  • Author:
  • Hill, Dan
  • ISBN:
  • 0749457570
  • isbn-13
  • 9780749457570
  • Publisher:
  • Kogan Page Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 03-09-2010
  • SKU
  • 9780749457570
  • Number of Units
  • 01
  • Pages:
  • 208