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Advertising

Advertising: A Very Short Introduction

Author : Fletcher, Winston

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither
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  • Author:
  • Fletcher, Winston
  • ISBN:
  • 0199568928
  • isbn-13
  • 9780199568925
  • Publisher:
  • Oxford University Press
  • Cover:
  • Paperback
  • Pub. Year:
  • 24-06-2010
  • SKU
  • 9780199568925
  • Number of Units
  • 01
  • Pages:
  • 160