• العربية

Advertising Ethics

Advertising Ethics

Author : Boylan, Michael

Part of the "Basic Ethics in Action" series, this work identifies, examines, and evaluates ethical issues in advertising. Combining cases with ethical analysis, it focuses on numerous areas of advertising, including codes of ethics, the media, truth in advertising, and various technologies in advertising.
Special Price: $54.89
  • Author:
  • Boylan, Michael
  • ISBN:
  • 0130941212
  • isbn-13
  • 9780130941213
  • Publisher:
  • Pearson Education (US)
  • Cover:
  • Paperback
  • Pub. Year:
  • 31-01-2004
  • SKU
  • 9780130941213
  • Number of Units
  • No
  • Pages:
  • 160