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Advertising Media Planning

Advertising Media Planning

Author : Baron, Roger B.

Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional
$93.16
Special Price: $67.63
  • Author:
  • Baron, Roger B.
  • ISBN:
  • 0071703128
  • isbn-13
  • 9780071703123
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-08-2010
  • SKU
  • 9780071703123
  • Number of Units
  • No
  • Pages:
  • 496