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Advertising Media Planning

Advertising Media Planning

Author : Baron, Roger B.

Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.
Special Price: $93.16
  • Author:
  • Baron, Roger B.
  • ISBN:
  • 0071703128
  • isbn-13
  • 9780071703123
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-08-2010
  • SKU
  • 9780071703123
  • Number of Units
  • No
  • Pages:
  • 496