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Advertising Media Planning

Advertising Media Planning

Author : Baron, Roger B.

Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional
Special Price: $93.16
  • Author:
  • Baron, Roger B.
  • ISBN:
  • 0071703128
  • isbn-13
  • 9780071703123
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-08-2010
  • SKU
  • 9780071703123
  • Number of Units
  • No
  • Pages:
  • 496