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Answering the Ultimate Question: How Net Promoter Can Transform Your Business

Answering the Ultimate Question: How Net Promoter Can Transform Your Business

Author : Brooks, Laura L.

"Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company.
Special Price: $33.26
  • Author:
  • Brooks, Laura L.
  • ISBN:
  • 0470260696
  • isbn-13
  • 9780470260692
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 05-12-2008
  • SKU
  • 9780470260692
  • Number of Units
  • 01
  • Pages:
  • 320