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Answering the Ultimate Question: How Net Promoter Can Transform Your Business

Answering the Ultimate Question: How Net Promoter Can Transform Your Business

Author : Brooks, Laura L.

"Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys
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  • Author:
  • Brooks, Laura L.
  • ISBN:
  • 0470260696
  • isbn-13
  • 9780470260692
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 05-12-2008
  • SKU
  • 9780470260692
  • Number of Units
  • 01
  • Pages:
  • 320