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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Author : Bernstein, Joanne Scheff

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend
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  • Author:
  • Bernstein, Joanne Scheff
  • ISBN:
  • 0787978442
  • isbn-13
  • 9780787978440
  • Publisher:
  • John Wiley & Sons Inc
  • Cover:
  • Hardback
  • Pub. Year:
  • 20-12-2006
  • SKU
  • 9780787978440
  • Number of Units
  • 01
  • Pages:
  • 320