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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Author : Calloway, Joe

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition. "- Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do
$23.28
Special Price: $16.90
  • Author:
  • Calloway, Joe
  • ISBN:
  • 0470496355
  • isbn-13
  • 9780470496350
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 11-09-2009
  • SKU
  • 9780470496350
  • Number of Units
  • 01
  • Pages:
  • 272