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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Author : Van Auken, Howard

A guide that provides solutions for some of the most pressing problems faced by brand managers. It covers topics ranging from research, positioning, and advertising to brand equity management, legal
$26.60
Special Price: $24.14
  • Author:
  • Van Auken, Howard
  • ISBN:
  • 0814406815
  • isbn-13
  • 9780814406816
  • Publisher:
  • Amacom
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-03-2011
  • SKU
  • 9780814406816
  • Number of Units
  • 01
  • Pages:
  • 320