• العربية

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Author : Van Auken, Howard

A guide that provides solutions for some of the most pressing problems faced by brand managers. It covers topics ranging from research, positioning, and advertising to brand equity management, legal
Special Price: $26.60
  • Author:
  • Van Auken, Howard
  • ISBN:
  • 0814406815
  • isbn-13
  • 9780814406816
  • Publisher:
  • Amacom
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-03-2011
  • SKU
  • 9780814406816
  • Number of Units
  • 01
  • Pages:
  • 320