• العربية

Brand Asset Management

Brand Asset Management: Driving Profitable Growth Through Your Brands

Author : Davis, Scott M.

Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability.
Special Price: $23.28
  • Author:
  • Davis, Scott M.
  • ISBN:
  • 0787963941
  • isbn-13
  • 9780787963941
  • Publisher:
  • John Wiley & Sons Inc
  • Cover:
  • Paperback
  • Pub. Year:
  • 18-10-2002
  • SKU
  • 9780787963941
  • Number of Units
  • No
  • Pages:
  • 288