• العربية

Brand Asset Management

Brand Asset Management: Driving Profitable Growth Through Your Brands

Author : Davis, Scott M.

Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term
$23.28
Special Price: $16.90
  • Author:
  • Davis, Scott M.
  • ISBN:
  • 0787963941
  • isbn-13
  • 9780787963941
  • Publisher:
  • John Wiley & Sons Inc
  • Cover:
  • Paperback
  • Pub. Year:
  • 18-10-2002
  • SKU
  • 9780787963941
  • Number of Units
  • No
  • Pages:
  • 288