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Brand Media Strategy

Brand Media Strategy: Integrated Communications Planning in a Digital Era

Author : Young, Antony

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are
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  • Author:
  • Young, Antony
  • ISBN:
  • 0230104746
  • isbn-13
  • 9780230104747
  • Publisher:
  • Palgrave Macmillan
  • Cover:
  • Hardback
  • Pub. Year:
  • 02-02-2011
  • SKU
  • 9780230104747
  • Number of Units
  • 01
  • Pages:
  • 256