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Brand Media Strategy

Brand Media Strategy: Integrated Communications Planning in a Digital Era

Author : Young, Antony

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
Special Price: $36.59
  • Author:
  • Young, Antony
  • ISBN:
  • 0230104746
  • isbn-13
  • 9780230104747
  • Publisher:
  • Palgrave Macmillan
  • Cover:
  • Hardback
  • Pub. Year:
  • 02-02-2011
  • SKU
  • 9780230104747
  • Number of Units
  • 01
  • Pages:
  • 256