• العربية

Brand Portfolio Strategy

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity

Author : Aaker, David A.

From the world's premier thinker and bestselling author on brands, David Aaker, this text shows companies how to manage their brands to develop successful brand
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  • Author:
  • Aaker, David A.
  • ISBN:
  • 0743249380
  • isbn-13
  • 9780743249386
  • Publisher:
  • Simon & Schuster Ltd
  • Cover:
  • Other book format
  • Pub. Year:
  • 17-05-2004
  • SKU
  • 9780743249386
  • Number of Units
  • No
  • Pages:
  • 288