• العربية

Brand Relevance

Brand Relevance: Making Competitors Irrelevant

Author : Aaker, David A.

Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and
$36.59
Special Price: $26.56
  • Author:
  • Aaker, David A.
  • ISBN:
  • 0470613580
  • isbn-13
  • 9780470613580
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 15-02-2011
  • SKU
  • 9780470613580
  • Number of Units
  • 01
  • Pages:
  • 400