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Branding For Dummies

Branding For Dummies

Author : Schenck, Barbara Findlay

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is
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  • Author:
  • Schenck, Barbara Findlay
  • ISBN:
  • 0471771597
  • isbn-13
  • 9780471771593
  • Publisher:
  • John Wiley & Sons Inc
  • Cover:
  • Paperback
  • Pub. Year:
  • 08-12-2006
  • SKU
  • 9780471771593
  • Number of Units
  • No
  • Pages:
  • 384