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Breakthrough Nonprofit Branding

Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results

Author : Cone, Carol

The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials.
Special Price: $44.91
  • Author:
  • Cone, Carol
  • ISBN:
  • 0470286911
  • isbn-13
  • 9780470286913
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 09-11-2010
  • SKU
  • 9780470286913
  • Number of Units
  • 01
  • Pages:
  • 336