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Shakespeare, Einstein, and the Bottom Line

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

Author : Kirp, David L.

Wry and insightful, "Shakespeare, Einstein, and the Bottom Line" takes readers on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
Special Price: $33.19
  • Author:
  • Kirp, David L.
  • ISBN:
  • 0674016343
  • isbn-13
  • 9780674016347
  • Publisher:
  • Harvard University Press
  • Cover:
  • Paperback
  • Pub. Year:
  • 01-10-2004
  • SKU
  • 9780674016347
  • Number of Units
  • 01
  • Pages:
  • 336