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Competitive Strategy: Techniques for Analyzing Industries and Competitors

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Author : Porter, Michael E.

This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry
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  • Author:
  • Porter, Michael E.
  • ISBN:
  • 0684841487
  • isbn-13
  • 9780684841489
  • Publisher:
  • Simon & Schuster Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 04-08-1998
  • SKU
  • 9780684841489
  • Number of Units
  • 01
  • Pages:
  • 416