• العربية

Consumer Behavior

Consumer Behavior

Author : Kanuk, Leslie Lazar

For undergraduate or first year MBA students. This revision retains the market segmentation approach that has set the standard for consumer behavior study through seven editions. The new edition focuses on how the internet has changed the way people obtain information about potential purchases. This edition now includes numerous mini-cases.
Special Price: $78.18
  • Author:
  • Kanuk, Leslie Lazar
  • ISBN:
  • 0130491756
  • isbn-13
  • 9780130491756
  • Publisher:
  • Pearson Education Limited
  • Cover:
  • Paperback
  • Pub. Year:
  • 24-04-2003
  • SKU
  • 9780130491756
  • Number of Units
  • No
  • Pages:
  • 688