• العربية

Consumer Behavior Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

Author : Solomon, Michael R.

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Special Price: $88.17
  • Author:
  • Solomon, Michael R.
  • ISBN:
  • 0135153360
  • isbn-13
  • 9780135153369
  • Publisher:
  • Pearson Education (US)
  • Cover:
  • Paperback
  • Pub. Year:
  • 12-06-2008
  • SKU
  • 9780135153369
  • Number of Units
  • No
  • Pages:
  • 720