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Consumer India

Consumer India [Paperback]

Author : Sinha, Dheeraj

Offers prescriptive insights into Indian consumer behavior, focusing on purchasing decision, specific influencers, all with demonstrable results in the marketplace. Looks at changing consumption
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  • Author:
  • Sinha, Dheeraj
  • ISBN:
  • 0470824654
  • isbn-13
  • 9780470824658
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 2011
  • SKU
  • 9780470824658
  • Number of Units
  • 01
  • Pages:
  • 256