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Consumer India

Consumer India [Paperback]

Author : Sinha, Dheeraj

Offers prescriptive insights into Indian consumer behavior, focusing on purchasing decision, specific influencers, all with demonstrable results in the marketplace. Looks at changing consumption patterns with insights into how the Indian consumer thinks and behaves, and how to get a share of the opening wallet.
Special Price: $27.86
  • Author:
  • Sinha, Dheeraj
  • ISBN:
  • 0470824654
  • isbn-13
  • 9780470824658
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 2011
  • SKU
  • 9780470824658
  • Number of Units
  • 01
  • Pages:
  • 256