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Creative Cost-Benefits Reinvention: How to Reverse Commodization Hell in the Age of Customer Capitalism

Creative Cost-Benefits Reinvention: How to Reverse Commodization Hell in the Age of Customer Capitalism

Author : Dussart, Christian

Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic
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  • Author:
  • Dussart, Christian
  • ISBN:
  • 0230105300
  • isbn-13
  • 9780230105300
  • Publisher:
  • Palgrave Macmillan
  • Cover:
  • Hardback
  • Pub. Year:
  • 19-01-2011
  • SKU
  • 9780230105300
  • Number of Units
  • 01
  • Pages:
  • 192