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Data-Driven Marketing

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Author : Jeffery, Mark

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight
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  • Author:
  • Jeffery, Mark
  • ISBN:
  • 0470504544
  • isbn-13
  • 9780470504543
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 19-02-2010
  • SKU
  • 9780470504543
  • Number of Units
  • 01
  • Pages:
  • 320