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Data-Driven Marketing

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Author : Jeffery, Mark

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted.
Special Price: $33.26
  • Author:
  • Jeffery, Mark
  • ISBN:
  • 0470504544
  • isbn-13
  • 9780470504543
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 19-02-2010
  • SKU
  • 9780470504543
  • Number of Units
  • 01
  • Pages:
  • 320