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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Author : Linoff, Gordon S.

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.
Special Price: $56.55
  • Author:
  • Linoff, Gordon S.
  • ISBN:
  • 0470650931
  • isbn-13
  • 9780470650936
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 01-04-2011
  • SKU
  • 9780470650936
  • Number of Units
  • 01
  • Pages:
  • 888