• العربية

Donor-Centered Planned Gift Marketing

Donor-Centered Planned Gift Marketing: (afp Fund Development Series)

Author : Rosen, Michael J.

This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.
Special Price: $56.55
  • Author:
  • Rosen, Michael J.
  • ISBN:
  • 0470581581
  • isbn-13
  • 9780470581582
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 09-11-2010
  • SKU
  • 9780470581582
  • Number of Units
  • 01
  • Pages:
  • 348