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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Author : Morgan, Adam

A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand
$38.25
Special Price: $27.77
  • Author:
  • Morgan, Adam
  • ISBN:
  • 0470238275
  • isbn-13
  • 9780470238271
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 03-03-2009
  • SKU
  • 9780470238271
  • Number of Units
  • 01
  • Pages:
  • 368