• العربية

Elite China

Elite China: Luxury Consumer Behavior in China

Author : Lu, Pierre Xiao

In this book find out who the Chinese luxury product consumers are, the characteristics of their luxury consumption and most importantly, the implications for luxury firms and marketers. This is a powerful book for marketers, advertisers and brand managers.
Special Price: $33.26
  • Author:
  • Lu, Pierre Xiao
  • ISBN:
  • 0470822678
  • isbn-13
  • 9780470822678
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 29-08-2008
  • SKU
  • 9780470822678
  • Number of Units
  • 01
  • Pages:
  • 236