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ESPN the Company

ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

Author : Hollihan, Keith

A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices
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  • Author:
  • Hollihan, Keith
  • ISBN:
  • 047054211X
  • isbn-13
  • 9780470542118
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 18-09-2009
  • SKU
  • 9780470542118
  • Number of Units
  • No
  • Pages:
  • 232