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ESPN the Company

ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

Author : Hollihan, Keith

A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media.
Special Price: $28.27
  • Author:
  • Hollihan, Keith
  • ISBN:
  • 047054211X
  • isbn-13
  • 9780470542118
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 18-09-2009
  • SKU
  • 9780470542118
  • Number of Units
  • No
  • Pages:
  • 232