• العربية

Essential of Marketing Research

Essentials of Marketing Research

Author : Babin, Barry J.

Focuses on students as managers, not practitioners, of marketing research. This book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. It is designed for instructors who prefer a more brief introduction to marketing research topics.
Special Price: $88.17
  • Author:
  • Babin, Barry J.
  • ISBN:
  • 0324548273
  • isbn-13
  • 9780324548273
  • Publisher:
  • Cengage Learning, Inc
  • Cover:
  • Paperback
  • Pub. Year:
  • 08-12-2006
  • SKU
  • 9780324548273
  • Number of Units
  • No
  • Pages:
  • 432