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Essentials of Marketing Research
Author : Babin, Barry J.
Focuses on students as managers, not practitioners, of marketing research. This book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current
Special Price:
$88.17
- Author:
- Babin, Barry J.
- ISBN:
- 0324548273
- isbn-13
- 9780324548273
- Publisher:
- Cengage Learning, Inc
- Cover:
- Paperback
- Pub. Year:
- 08-12-2006
- SKU
- 9780324548273
- Number of Units
- No
- Pages:
- 432