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Experience Economy

Experience Economy: Work is Theatre and Every Business a Stage

Author : Gilmore, James H.

Explores how successful companies create experiences that engage customers in an inherently personal way. This book features an insightful approach for companies to script and stage compelling
Special Price: $36.60
  • Author:
  • Gilmore, James H.
  • ISBN:
  • 0875848192
  • isbn-13
  • 9780875848198
  • Publisher:
  • Harvard Business School Publishing
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-05-1999
  • SKU
  • 9780875848198
  • Number of Units
  • 01
  • Pages:
  • 272