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Experience Economy

Experience Economy: Work is Theatre and Every Business a Stage

Author : Gilmore, James H.

Explores how successful companies create experiences that engage customers in an inherently personal way. This book features an insightful approach for companies to script and stage compelling
$36.60
Special Price: $31.00
  • Author:
  • Gilmore, James H.
  • ISBN:
  • 0875848192
  • isbn-13
  • 9780875848198
  • Publisher:
  • Harvard Business School Publishing
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-05-1999
  • SKU
  • 9780875848198
  • Number of Units
  • 01
  • Pages:
  • 272