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Freud on Madison Avenue

Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America

Author : Samuel, Lawrence R.

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog,
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  • Author:
  • Samuel, Lawrence R.
  • ISBN:
  • 0812242513
  • isbn-13
  • 9780812242515
  • Publisher:
  • University of Pennsylvania Press
  • Cover:
  • Hardback
  • Pub. Year:
  • 22-04-2010
  • SKU
  • 9780812242515
  • Number of Units
  • 01
  • Pages:
  • 232