• العربية

Game-Based Marketing

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Author : Linder, Joselin

Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.
Special Price: $28.27
  • Author:
  • Linder, Joselin
  • ISBN:
  • 0470562234
  • isbn-13
  • 9780470562239
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 16-04-2010
  • SKU
  • 9780470562239
  • Number of Units
  • 01
  • Pages:
  • 240