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Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail

Gen Buy: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail

Author : O'Donnell, Jayne

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average
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  • Author:
  • O'Donnell, Jayne
  • ISBN:
  • 0470400919
  • isbn-13
  • 9780470400913
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 18-09-2009
  • SKU
  • 9780470400913
  • Number of Units
  • 01
  • Pages:
  • 272