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Hegarty on Advertising

Hegarty on Advertising: Turning Intelligence into Magic

Author : Hegarty, John

Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.
Special Price: $28.20
  • Author:
  • Hegarty, John
  • ISBN:
  • 0500515565
  • isbn-13
  • 9780500515563
  • Publisher:
  • Thames & Hudson Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 13-06-2011
  • SKU
  • 9780500515563
  • Number of Units
  • 01
  • Pages:
  • 224