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How Cool Brands Stay Hot

How Cool Brands Stay Hot [Hardback]

Author : Bergh, Joeri van den - Behrer, Mattias

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. This title reveals what drives Generation Y and how you can reach them. Based on important new
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  • Author:
  • Bergh, Joeri van den - Behrer, Mattias
  • ISBN:
  • 0749462507
  • isbn-13
  • 9780749462505
  • Publisher:
  • Kogan Page Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 2011
  • SKU
  • 9780749462505
  • Number of Units
  • 01
  • Pages:
  • 272