• العربية

How to Market to People Not Like You

How to Market to People Not Like You: "Know it or Blow it" Rules for Reaching Diverse Customers

Author : McDonald, Kelly

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer
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  • Author:
  • McDonald, Kelly
  • ISBN:
  • 0470879009
  • isbn-13
  • 9780470879009
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-04-2011
  • SKU
  • 9780470879009
  • Number of Units
  • 01
  • Pages:
  • 218