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Indispensable: How to Become the Company That Your Customers Can't Live Without

Indispensable: How to Become the Company That Your Customers Can't Live Without

Author : Calloway, Joe

A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses
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  • Author:
  • Calloway, Joe
  • ISBN:
  • 0471703087
  • isbn-13
  • 9780471703082
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 24-05-2005
  • SKU
  • 9780471703082
  • Number of Units
  • 01
  • Pages:
  • 240