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Integrated Marketing Communications in Advertising and Promotion

Integrated Marketing Communications in Advertising and Promotion [Paperback]

Author : Shimp, Terence A.

Integrates various aspects of marketing communication. This book describes the fundamentals of advertising and promotion. It offers coverage of environmental issues regarding global warming and sustainability.
Special Price: $85.26
  • Author:
  • Shimp, Terence A.
  • ISBN:
  • 0324665318
  • isbn-13
  • 9780324665314
  • Publisher:
  • Cengage Learning, Inc
  • Cover:
  • Paperback
  • Pub. Year:
  • 2009
  • SKU
  • 9780324665314
  • Number of Units
  • N/A
  • Pages:
  • 688