• العربية

Introduction to E-Commerce

Introduction to E-Commerce

Author : Jaworski, Bernard

Intended to be the first course in marketing, this text covers e-commerce. Suitable for the faculty who want to teach an introductory class on e-commerce, this work focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, and public policy issues.
Special Price: $79.85
  • Author:
  • Jaworski, Bernard
  • ISBN:
  • 0071232664
  • isbn-13
  • 9780071232661
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Paperback
  • Pub. Year:
  • 01-07-2003
  • SKU
  • 9780071232661
  • Number of Units
  • No
  • Pages:
  • 512