• العربية

Kellogg on Branding

Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization;
$38.25
Special Price: $27.77
  • Author:
  • No
  • ISBN:
  • 0471690163
  • isbn-13
  • 9780471690160
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 25-10-2005
  • SKU
  • 9780471690160
  • Number of Units
  • No
  • Pages:
  • 352