• العربية

Living the Brand

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

Author : Ind, Nicholas

It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. This book demonstrates how you can empower and enthuse your employees to create "brand champions". It examines the nature of branding and why people have become such important definers of their brand.
Special Price: $33.26
  • Author:
  • Ind, Nicholas
  • ISBN:
  • 0749450835
  • isbn-13
  • 9780749450830
  • Publisher:
  • Kogan Page Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 03-10-2007
  • SKU
  • 9780749450830
  • Number of Units
  • 01
  • Pages:
  • 210