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Managing the Global Enterprise

Managing the Global Enterprise: Competing in the Information Age

Author : Leontiades, James C.

Focusing specifically on global strategies of MNEs, this text integrates other aspects of the global enterprise such as marketing, organizational design, technology, operations and so on. It aims to challenge the readers' notions of what global business actually is and where it is going.
Special Price: $101.48
  • Author:
  • Leontiades, James C.
  • ISBN:
  • 0273646915
  • isbn-13
  • 9780273646914
  • Publisher:
  • Pearson Education Limited
  • Cover:
  • Paperback
  • Pub. Year:
  • 22-01-2001
  • SKU
  • 9780273646914
  • Number of Units
  • N/A
  • Pages:
  • 232