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Market Research in Practice

Market Research in Practice

Author : Hague, Paul (Editor), Hague, Nick (Editor)

This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research. Chapters discuss topics like research design, desk research, focus groups, depth interviewing, observation and sampling.
Special Price: $40.01
  • Author:
  • Hague, Paul (Editor), Hague, Nick (Editor)
  • ISBN:
  • 0749441801
  • isbn-13
  • 9780749441807
  • Publisher:
  • Kogan Page
  • Cover:
  • Paperback
  • Pub. Year:
  • 2004-06-01
  • SKU
  • 9780749441807
  • Number of Units
  • 01
  • Pages:
  • 00226