• العربية

Marketing 3.0

Marketing 3.0: From Products to Customers to the Human Spirit

Author : Setiawan, Iwan

Understand the next level of marketing The new model for marketing- Marketing 3. 0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers,
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  • Author:
  • Setiawan, Iwan
  • ISBN:
  • 0470598824
  • isbn-13
  • 9780470598825
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 25-05-2010
  • SKU
  • 9780470598825
  • Number of Units
  • 01
  • Pages:
  • 208