• العربية

Marketing Across Cultures

Marketing Across Cultures

Author : Lee, Julie

'Marketing Across Cultures' analyses cultures within global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. It compares national marketing systems and local commercial customs in various countries and studies the interaction between business people from different cultures.
Special Price: $78.18
  • Author:
  • Lee, Julie
  • ISBN:
  • 0273685295
  • isbn-13
  • 9780273685296
  • Publisher:
  • Pearson Education Limited
  • Cover:
  • Paperback
  • Pub. Year:
  • 03-03-2005
  • SKU
  • 9780273685296
  • Number of Units
  • No
  • Pages:
  • 594