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Marketing Across Cultures

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  • Marketing Across Cultures

Marketing Across Cultures

Author : Lee, Julie

'Marketing Across Cultures' analyses cultures within global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. It compares
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  • Author:
  • Lee, Julie
  • ISBN:
  • 0273685295
  • isbn-13
  • 9780273685296
  • Publisher:
  • Pearson Education Limited
  • Cover:
  • Paperback
  • Pub. Year:
  • 03-03-2005
  • SKU
  • 9780273685296
  • Number of Units
  • No
  • Pages:
  • 594