• العربية

Marketing Communications in Tourism and Hospitality

Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

Author : McCabe, Scott

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline
$59.88
Special Price: $57.96
  • Author:
  • McCabe, Scott
  • ISBN:
  • 0750682779
  • isbn-13
  • 9780750682770
  • Publisher:
  • Taylor & Francis Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 20-10-2008
  • SKU
  • 9780750682770
  • Number of Units
  • No
  • Pages:
  • 320