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Marketing Insights from A to Z

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Author : Kotler, Philip

In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are
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  • Author:
  • Kotler, Philip
  • ISBN:
  • 0471268674
  • isbn-13
  • 9780471268673
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 11-03-2003
  • SKU
  • 9780471268673
  • Number of Units
  • No
  • Pages:
  • 224