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Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Author : Halligan, Brian

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a
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  • Author:
  • Halligan, Brian
  • ISBN:
  • 0470900520
  • isbn-13
  • 9780470900529
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 20-08-2010
  • SKU
  • 9780470900529
  • Number of Units
  • 01
  • Pages:
  • 192