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Marketing Management

Marketing Management

Author : Keller, Kevin Lane

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in
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  • Author:
  • Keller, Kevin Lane
  • ISBN:
  • 0136009980
  • isbn-13
  • 9780136009986
  • Publisher:
  • Pearson Education (US)
  • Cover:
  • Hardback
  • Pub. Year:
  • 25-02-2008
  • SKU
  • 9780136009986
  • Number of Units
  • 01
  • Pages:
  • 816