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Marketing Strategy and Competitive Positioning

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  • Marketing Strategy and Competitive Positioning
  • Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

Author : Saunders, John A.

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of
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  • Author:
  • Saunders, John A.
  • ISBN:
  • 0273655167
  • isbn-13
  • 9780273655169
  • Publisher:
  • Pearson Education Limited
  • Cover:
  • Paperback
  • Pub. Year:
  • 29-10-2003
  • SKU
  • 9780273655169
  • Number of Units
  • No
  • Pages:
  • 648