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My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising

Author : Hopkins, Claude C.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed
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  • Author:
  • Hopkins, Claude C.
  • ISBN:
  • 0844231010
  • isbn-13
  • 9780844231013
  • Publisher:
  • NTC Publishing Group,U.S.
  • Cover:
  • Paperback
  • Pub. Year:
  • 01-01-1966
  • SKU
  • 9780844231013
  • Number of Units
  • No
  • Pages:
  • 318